ACTUALIZACIÓN DE LA ÓPERA Y SUS NUEVOS MODELOS DE COMUNICACIÓN DIGITAL
Identifieur interne : 000938 ( Main/Exploration ); précédent : 000937; suivant : 000939ACTUALIZACIÓN DE LA ÓPERA Y SUS NUEVOS MODELOS DE COMUNICACIÓN DIGITAL
Auteurs : Ivan Lacasa-Mas [Espagne] ; Isabel Villanueva-Benito [Espagne]Source :
- El Profesional de la información [ 1386-6710 ] ; 2012.
Descripteurs français
- Pascal (Inist)
- Wicri :
- topic : Radiodiffusion, Intégration sociale.
English descriptors
- KwdEn :
Abstract
The opera industry wants to renew its audience and has undertaken several strategies based on digitalization and audiovisual broadcasting to achieve it. In order to attract and create a stronger bond with new audiences, it is exploring different ways to update its information policy and modernize its image. By means of Internet, it has managed to get the opera show offstage, bringing it closer to the daily lives of its spectators thanks to video on demand (VOD) and to live streaming broadcastings. It has made the most of mobile devices to enhance their shareable presence, imitating the audiovisual commercial trends to arouse enthusiasm among its viewers and creating social networks to offer the audience a referential background. Finally, the opera industry looks upon its current state and its social integration as a means of regaining its relevance.
Affiliations:
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Le document en format XML
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<term>Discounting</term>
<term>Image</term>
<term>Industry</term>
<term>Information policy</term>
<term>Internet</term>
<term>Mobile</term>
<term>Models</term>
<term>Offer</term>
<term>Referential</term>
<term>Relevance</term>
<term>Social integration</term>
<term>Social network</term>
<term>Strategy</term>
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<term>Communication</term>
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<term>Audiovisuel</term>
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<term>Image</term>
<term>Internet</term>
<term>Vidéo à la demande</term>
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<term>Tendance</term>
<term>Réseau social</term>
<term>Offre</term>
<term>Référentiel</term>
<term>Intégration sociale</term>
<term>Pertinence</term>
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<front><div type="abstract" xml:lang="en">The opera industry wants to renew its audience and has undertaken several strategies based on digitalization and audiovisual broadcasting to achieve it. In order to attract and create a stronger bond with new audiences, it is exploring different ways to update its information policy and modernize its image. By means of Internet, it has managed to get the opera show offstage, bringing it closer to the daily lives of its spectators thanks to video on demand (VOD) and to live streaming broadcastings. It has made the most of mobile devices to enhance their shareable presence, imitating the audiovisual commercial trends to arouse enthusiasm among its viewers and creating social networks to offer the audience a referential background. Finally, the opera industry looks upon its current state and its social integration as a means of regaining its relevance.</div>
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<name sortKey="Villanueva Benito, Isabel" sort="Villanueva Benito, Isabel" uniqKey="Villanueva Benito I" first="Isabel" last="Villanueva-Benito">Isabel Villanueva-Benito</name>
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